avaay Medical specialise in the therapeutic use of high-quality medical cannabis products. The company have been committed to destigmatizing cannabis as a medicinal product for years, which can provide a helpful alternative or complement to other forms of treatment for patients, particularly those with chronic illnesses.

Together with Union, future information campaigns, discussion formats, and educational initiatives will be launched with the aim of raising awareness among as many people as possible for a reflective approach to this topic.

“We are very pleased to continue being part of the Union family and to use the close connection between sports and health for education,” says Finn Hänsel, founder and managing director of avaay Medical. “Berlin is the home of our company, and Union, like hardly any other club, embodies bringing people together in our city and uniting everyone in the Stadion An der Alten Försterei. For us, this is ideal for reaching people from all walks of life.”

“Educating about the sensible use of medical cannabis within the framework of doctor-supervised therapies, as well as the risks of improper use, is an important concern. As part of our partnership, we support avaay Medical in informing people better and thereby reducing prejudices,” says Bernd von Geldern, managing director of marketing at 1. FC Union Berlin.

About the Sanity Group
The Sanity Group aims to improve the quality of life for people through the sensible use of cannabinoids and the utilization of the endocannabinoid system. The focus is on medicines and products based on cannabinoids.

The investor group of the company also includes active and former professional footballers, including world champions Mario Götze and André Schürrle, as well as Dennis Aogo.

More information at avaay.de.