New Sponsor for the Bundesliga Season

Bella Have Got the Women's Backs

1. FC Union Berlin and the Toruń-based hygiene product company, TZMO Deutschland GmbH are to continue their already successful collaboration that began last summer. Now, the brand, "bella", founded in Biesenthal near Berlin, will appear on the newly available space below the number on the back of the players' jerseys

Through their work together, TZMO and Union have often brought topics that are still considered taboo into the spotlight. Last season, a talk under the motto "Live your cycle. On the field and off it" took place with women's rehabilitation coach Bao Nguyen and other guests, which shed light on the female cycle in daily training.

"With our commitment to 1. FC Union Berlin, we are sending a clear signal for women, equality, and the future of sports. Women belong on every stage – including those where they have long been underrepresented. Women's football is captivating more and more people and holds enormous potential, which we want to actively promote," said Piotr Daszynski, Managing Director of TZMO Deutschland GmbH. We have found a partner in Union who share our values. The club is fully committed to women's football and creates the conditions for players to realize their full potential. Together, we want to help break down barriers and encourage girls and women to follow their own path – on and off the field.”

“We are very pleased that we can now present the brand bella much more comprehensively on and off the pitch as part of the extended partnership. At the same time, TZMO's step to support our women's professional team as a sponsor underscores our shared ambition to further advance women's professional football,” said Jan Boysen, Managing Director responsible for the B2B sector at 1. FC Union Berlin.

For the first time, the bella logo will be visible on the back of the Union jerseys in today's friendly match against Turbine Potsdam.

About bella:  

bella develop high-quality hygiene products for women and girls. As an internationally established brand, bella offer a comprehensive range of women's pads, panty liners, tampons, intimate care products, and much more besides across 80 markets worldwide. For many years, the brand has stood for quality, comfort, and safety. Through continuous innovation and a deep understanding of consumers' needs, the products are constantly being developed and adapted to different life stages. The success of bella is based on the highest quality standards, modern technology, and a consistent focus on the needs of users. Today, the portfolio includes not only products for women's hygiene but also solutions for incontinence as well as other hygiene and personal care products for the whole family.  

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