Sponsoring Overview

range of services

Insurance. But simple. wefox is a category-defining insurtech platform that connects insurance companies, sales partners, and customers to provide the world with easy access to digital insurance solutions – from household contents to private liability to motor vehicles as well as many other insurance products via our affiliated partners. As a customer, you can receive 360° advice via our network of advisors. In this way, we optimize the risk coverage of each individual person through innovative prevention, assistance, and insurance products. We make insurance 10x better.

foundation & history

wefox was founded in 2015 by Julian Teicke, Fabian Wesemann and Dario Fazlic. Since its launch in Switzerland in September 2015, in Germany in October 2015 as well as in Austria in March 2017, wefox has already convinced more than 2,000,000 policyholders* in record time. The company with more than 1,200 employees cooperates with more than 3,000 local insurance brokers and is continuously expanding its network - so far with 8 locations across Europe, including Italy 2022 and Poland. Spain and France are home to our Tech Hub and Advanced Technology Department. Expansion into other countries is in the pipeline. wefox is the parent company of wefox Insurance, the in-house regulated insurance company.

We care about the 1. FC Union Berlin because…

we are a strong collective of experts from all disciplines: Insurers and technology companies, consultants and programmers, dreamers and doers, misunderstood geniuses, and bold rebels. wefox is here to change insurance. We protect what matters most. It's about lives and livelihoods, about better chances and second chances. For all of us. And that's how we bridge the gap to Union. We love this city, this community, this club, its vibe as well as its fighting spirit. With wefox as a premium partner, first-class soccer meets holistic end-to-end insurance service. Because you can only achieve great things together with an iron team spirit.

Sponsor since

Since 2019, wefox can be seen as a sleeve sponsor on the jerseys of 1. FC Union Berlin. Since 2021, we and our wefox logo have moved – with full conviction – from the sleeve to the chest. We are extremely proud to continue supporting this club, whose passion and fan love cause goosebumps in and outside the Alte Försterei. #UNVEU

wefox Germany GmbH

Urbanstraße 71, 10967 Berlin

https://www.wefox.de/

range of services

As one of the worldwide leading suppliers in the sporting goods industry, we are convinced to change lives through sport. This conviction guides all our actions: from corporate management and cooperation with our partners to the development of our products and dialog with our consumers. With our core brands adidas and Reebok, we want to be the world’s best sporting goods company and to offer our athletes the best product.

date of foundation

1949

history

In 1949, Adi Dassler laid the foundation with the establishment of the "Adi Dassler adidas Sportschuhfabrik" in the small German city called Herzogenaurach in Mittelfranken. With this, he founded his mission to offer every athlete the best possible product for his/her sport. On the long road from the laundry room of our company founder’s mother to today’s global corporation, we have produced numerous innovations: from the extra light soccer shoes with replaceable screw studs for the "Wunder von Bern", to the legendary black and white Telstart soccer ball to the Superstar shoes that are popular in the hip-hop scene. Today, our trademark of the three stripes is one of the most famous icons in the sports industry and known far beyond the borders of Germany and Europe.

We care about the 1. FC Union Berlin because...

… we are connected with Union Berlin not only through the deep-rooted passion and love for football, but also through the city of Berlin.

sponsor since

2020

adidas AG

Adi-Dassler-Straße 1, 91074 Herzogenaurach

https://www.adidas.de/

range of services

As the only television channel with 100% comedy on German free TV, the program of Comedy Central combines quality, variety, fun and humor – 24 hours a day. Whether it’s successful US sitcoms and series, cartoons for adults, sketch shows, exclusive highlights like South Park or successful local in-house productions like Roast Battle and Comedy Central Presents Standup 3000 – Comedy Central presents the whole range of the genre. Comedy Central is a brand of ViacomCBS Networks International.

Foundation

1991, New York

Sponsor since

2021

Comedy Central

Boxhagener Straße 80, 10245 Berlin

https://www.comedycentral.tv/

range of services

Aroundtown SA is one of the biggest German commercial real estate companies: With over 1’000 employees in Berlin, Aroundtown manages its biggest portfolio in the capital and, in addition, is represented in further large cities in Germany and Europe.

Aroundtown invests in high-yield quality properties with appreciation potential in central locations of top cities in Europe, primarily in Germany and the Netherlands. Furthermore, the company holds significant stakes in Grand City Properties, who already supported the junior teams U17 and U19 of the 1. FC Union Berlin.

year of foundation

2004

We care about the 1. FC Union Berlin because…

… on the board of directors, all are soccer fans. We also support Union’s youth work and other sports with our foundation for years. There is a lot of heart and soul in our relationship with Union Berlin.

Sponsor since

2019

Aroundtown SA

Wittestraße 30, 13509 Berlin

https://www.aroundtown.de/

Slogan

“Berlin, du bist so wunderbar”

History

1853: Jobst Schultheiss purchase a small brewery
1871: Extension and restructuring to a joint-stock company
1959: Joining the VEB Getränkekombinat
1963: Installation of the brand „ Berliner Pilsner“
1972: Parent company of the Getränkekombinats
1999: Rename to Berliner-Kindl-Schultheiss-Brauerei GmbH
2006: Rename to Radeberger Gruppe KG c/o
Berliner Kindl-Schultheiss-Brauerei GmbH

We care about the 1. FC Union Berlin because…

It is a club, were the berlin people can sympathize with, and we as a berlin brand feel responsible for the berlin sport.

Sponsor since

2001

Berliner Pilsner

Indira-Gandhi-Straße 66-69, 13053 Berlin

http://www.berliner-pilsner.de

range of services

bwin ist the world’s biggest online platform for sports bets and gets involved as a partner of multiple traditional clubs in professional football. As former jersey sponsor of Real Madrid and AC Mailand, bwin is currently the exclusive sports betting partner of the 1. FC Union Berlin as well as Borussia Dortmund, the 1. FC Köln, FC St. Pauli and Dynamo Dresden. Furthermore, bwin, as the first private betting provider in Germany, is the official sports betting partner of the German Football Association (DFB). This contains a betting partnership for national teams, the DFB Cup, the third league and the women’s national league.

foundation

1997

history

The history of bwin started in 1997 under the name „betandwin“ as a product of a Viennese startup, which developed online gaming products for the global internet market. The corporation successfully completed the flotation in Vienna in 2000. In March 2011, the Austrian bwin Interactive Entertainment AG merged with PartyGaming plc to the bwin.party digital entertainment plc and continued the brand bwin international in the German market without changing it.

In 2016, bwin.party digital entertainment was taken over by the global sports betting and gambling group GVC Holdings PLC (today: Entain plc). Ever since, bwin mirrors the intention of Entain to implement its international brands in outstanding sports events that offer customers of every level extensive entertainment.

We care about the 1. FC Union Berlin because…

… far beyond Berlin, Union has cult status and its battle cry „Eisern Union“ is known by every football fan in Germany. Here, the fans are deeply connected to the roots of football. The genuine excitement is exactly what we, with our brand bwin, stand for. For this reason, it was out of the question to extend our partnership with Union until summer 2024.

sponsor since

bwin Sportwetten

https://sports.bwin.de/

range of services

Sophisticated foot protection concepts and technological innovations – these are the strengths of the Lower Rhine safety shoe developer and manufacturer ELTEN GmbH. The medium-sized family company from Uedem produces foot protection in a 110-year tradition, currently employs about 350 people and obtains an annual production of over 2.9 million pairs of shoes. At the moment, ELTEN is lead in the fourth generation by Heiner and Jörg van Elten. When developing new models, users and their needs are always in focus. Those models provide safe protection against injuries, but also meet the requirements of ergonomics, wear comfort, keeping feet healthy and modern design.

foundation

1910

We care about the 1. FC Union Berlin because…

… we feel connected by common values. Tradition and progress are the basis of our corporate culture – also, 1. FCU combines a sense of tradition and modernity. Fans, players and managers count as a family at 1. FCU. And as a family company, we also set high value to our employees, customers and partners.

sponsor since

2019

ELTEN GmbH

Ostwall 7-13, 47589 Uedem

https://elten.com/

Range of services

With a full range of cars and vans, kfzteile24 is the leading company in the online business for car components in the German-speaking area. Due to our own warehouse logistics (constantly about 150’000 different products in our warehouse), we can guarantee high availability and a fast delivery.