Sponsor since
2019
Sponsor since
2019
As one of the worldwide leading suppliers in the sporting goods industry, we are convinced to change lives through sport. This conviction guides all our actions: from corporate management and cooperation with our partners to the development of our products and dialog with our consumers. With our core brands adidas and Reebok, we want to be the world’s best sporting goods company and to offer our athletes the best product.
1949
In 1949, Adi Dassler laid the foundation with the establishment of the "Adi Dassler adidas Sportschuhfabrik" in the small German city called Herzogenaurach in Mittelfranken. With this, he founded his mission to offer every athlete the best possible product for his/her sport. On the long road from the laundry room of our company founder’s mother to today’s global corporation, we have produced numerous innovations: from the extra light soccer shoes with replaceable screw studs for the "Wunder von Bern", to the legendary black and white Telstart soccer ball to the Superstar shoes that are popular in the hip-hop scene. Today, our trademark of the three stripes is one of the most famous icons in the sports industry and known far beyond the borders of Germany and Europe.
… we are connected with Union Berlin not only through the deep-rooted passion and love for football, but also through the city of Berlin.
2020
“Berlin, du bist so wunderbar”
1853: Jobst Schultheiss purchase a small brewery
1871: Extension and restructuring to a joint-stock company
1959: Joining the VEB Getränkekombinat
1963: Installation of the brand „ Berliner Pilsner“
1972: Parent company of the Getränkekombinats
1999: Rename to Berliner-Kindl-Schultheiss-Brauerei GmbH
2006: Rename to Radeberger Gruppe KG c/o
Berliner Kindl-Schultheiss-Brauerei GmbH
It is a club, were the berlin people can sympathize with, and we as a berlin brand feel responsible for the berlin sport.
2001
Bwin is the biggest online platform for sport bets, and is involved as partner of multiple traditional clubs in the top football leagues. As former jersey sponsor of Real Madrid, as well as AC Milan is bwin at the time being exclusive sport bet partner of 1.FC Union Berlin, Borussia Dortmund, 1.FC Köln, FC St. Pauli as well as Dynamo Dresden. On top of that is bwin in Germany since 2019 the first private betting agency of the DFB. This includes the German national team, the DFB-Pokal, 3.Liga and Womens-Bundesliga.
1997
The history of bwin starts in 1997 with the name “betandwin”. This start-up developed online gaming products for the online internet market. The company complete successfully the stock market flotation in 2000 in Vienna. In March 2011 bwin interactive Entertainment AG combine with the Party Gaming plc to bwin.party digital entertainment plc together and continues unchanged the brand bwin international in the German market.
In 2016 bwin.party digital entertainment was taken over by the global sport bet and gambling group holdings plc (today Entain plc). From this moment on bwin has the intention to be part of every outstanding sport event.
Union has more than just in berlin cult status, and every german football fan knows the call out “Eisern Union”.
Here are the fans very deep associate to the history of football. The true love to this game is exactly that what our brand stands for. This is the reason why we extended our cooperation whit union until summer 2024.
2018
Well thought-out foot safety concept and technological innovations – that the strengths of the niederrheinischen facility of safety footwear brand ELTEN GmbH. The medium size family business from Uedem constructed safety footwear in 110-years of tradition, employed 350 Employees and hast a yearly production of 2,9 million shoes. At this moment, ELTEN is be leaded in fours generation by Heiner und Jörg van Elten. The user’s needs are always in first position in the development of the products. They offer safety, as well as ergonomic, comfort, foot health and attractive design.
1910
We feel us combined because of the same needs. Tradition and innovation is the fundament of our company culture – as well as the 1.FC Union Berlin. Fans, Player and Manager seems to be like a family. Therefore, we as family company take attach value on the employees, customers and partners.
2019
With a full range of cars and vans, kfzteile24 is the leading company in the online business for car components in the German-speaking area. Due to our own warehouse logistics (constantly about 150’000 different products in our warehouse), we can guarantee high availability and a fast delivery.
kfzteile24 GmbH was formed from a former partnership in 2005. Currently, there are three subsidiaries in Berlin.
On presentation of membership cards or match day tickets, members and fans receive additional discounts at kfzteile24.
… the club is deeply engrained with its history and the region, but is also known far beyond the national borders due to its fans and their passion. We are also concerned about the club as our customers raise their voices for "Eisern Union" in the Alte Försterei week per week.
2009
Whether it’s account management, investment or corporate finance, we ensure the nationwide provision of financial services – even online.
We are backed by the strong community of the financial group of the Sparkasse. Due to cooperations with our composite partners, we are present on European and international financial markets which makes us a suitable partner for big projects.
1991 (but roots going back to 1830)
Being a financial institute with deep roots in and closely connected to the region, that provides financial services to citizens and companies in cities and the country actively, competently and responsibly, is a guideline of the Mittelbrandenburgische Sparkasse (MBS). MBS, with its 160 offices and modern online banking, is the point of contact for more than 700’000 customers and at the same time partner for the trading and crafting sector as well as the middle class.
That’s why part of the self-image of the MBS is to support local social and non-profit institutions with parts of generated profits.
... the call of the club’s fans – the "Eisernen" – reaches far beyond Berlin and has also resonated with football fans in Brandenburg for many years.
2012
Since 1955, TotalEnergies is present in Germany and currently secures 4’000 jobs nationwide. With more than 1’200 gas stations, the German subsidiary has the third largest network of gas stations in the country. In Germany, TotalEnergies offers a broad range of energy products: lubricants, liquid gas, heating oil, fuels for aviation and shipping, bitumen and special products for the industry. Furthermore, the company in Leuna (the TotalEnergies Raffinerie Mitteldeutschland GmbH) conducts one of the most modern crude oil processing facilities in Europe. TotalEnergies is active in the areas petrochemistry, distribution of natural gas and solar solutions of SunPower. With Hutchinson, it also offers intelligent solutions for the automotive and aviation industry. In the area of new energies for mobility, TotalEnergies operates a network of 3’000 charging points for electric vehicles as well as 24 hydrogen refueling stations.
TotalEnergies is a multi-energy company that produces and markets energies on a global level: oil and biofuels, natural gas and green gases, renewable energies and electricity. Our 105’000 employees are committed to making energy increasingly affordable, clean, reliable and accessible to as many people as possible. TotalEnergies is active in more than 130 countries and puts the spotlight of its projects and activities on sustainable development in all its dimensions in order to contribute to the welfare of people.
1924
In 1999 and 2000, the company TotalEnergies arose from the mergers of TOTAL with the also French Elf Aquitaine and the Belgian Fina. Especially in the new federal states of Germany, the strength of TotalEnergies is also based on the legacy of the former MINOL.
... we are at home in Berlin and because the hearts of many of our employees beat for "Union"! Also, all of our other employees and guests are always impressed by the special atmosphere in the Alte Försterei.
2009