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Sponsoring Overview

adidas AG

range of services

As one of the worldwide leading suppliers in the sporting goods industry, we are convinced to change lives through sport. This conviction guides all our actions: from corporate management and cooperation with our partners to the development of our products and dialog with our consumers. With our core brands adidas and Reebok, we want to be the world’s best sporting goods company and to offer our athletes the best product.

date of foundation

1949

history

In 1949, Adi Dassler laid the foundation with the establishment of the "Adi Dassler adidas Sportschuhfabrik" in the small German city called Herzogenaurach in Mittelfranken. With this, he founded his mission to offer every athlete the best possible product for his/her sport. On the long road from the laundry room of our company founder’s mother to today’s global corporation, we have produced numerous innovations: from the extra light soccer shoes with replaceable screw studs for the "Wunder von Bern", to the legendary black and white Telstart soccer ball to the Superstar shoes that are popular in the hip-hop scene. Today, our trademark of the three stripes is one of the most famous icons in the sports industry and known far beyond the borders of Germany and Europe.

We care about the 1. FC Union Berlin because...

… we are connected with Union Berlin not only through the deep-rooted passion and love for football, but also through the city of Berlin.

sponsor since

2020

JD Sports Fashion Germany GmbH

Range of services

JD is a sports fashion, multichannel retailer of branded sports and casual wear. JD combines globally recognised brands, including Union Berlin’s technical kit supplier adidas, with strong own brand labels to provide an elevated consumer experience.

Foundation

1981

History

Founded in Bury, Manchester (UK) in 1981, JD is an industry leading retail business that combines the best of physical and digital retail to give a compelling consumer proposition, which enables its customers to shop seamlessly across all channels. JD launched in Germany in 2013 as part of its continued international growth and now has over 90 stores in the region, including the flagship on Berlin Tauentzienstraße. JD continues to grow globally with over 900 stores across 21 territories worldwide, including in the USA, Australia, South-East Asia and Europe.

We care about the 1. FC Union Berlin because…

… the club’s values allow JD to connect with a passionate fan base and the city of Berlin through their first Bundesliga sleeve partnership. We’re proud that this partnership allows JD to support both the club and the Berlin community that’s central to it all.

Sponsor since

2023

Berliner Pilsner

Slogan

“Berlin, du bist so wunderbar”

History

1853: Jobst Schultheiss purchase a small brewery
1871: Extension and restructuring to a joint-stock company
1959: Joining the VEB Getränkekombinat 
1963: Installation of the brand „ Berliner Pilsner“
1972: Parent company of the Getränkekombinats
1999: Rename to Berliner-Kindl-Schultheiss-Brauerei GmbH
2006: Rename to Radeberger Gruppe KG c/o
Berliner Kindl-Schultheiss-Brauerei GmbH

We care about the 1. FC Union Berlin because…

It is a club, were the berlin people can sympathize with, and we as a berlin brand feel responsible for the berlin sport.

 Sponsor since

2001

ELARIS AG

range of services

Elaris AG not only manufactures premium electric vehicles, but also offers a comprehensive range of services tailored to the individual needs of modern mobility. At the heart of the portfolio are high-quality electric vehicles that combine driving pleasure, efficiency and advanced technology. The range extends from compact city cars to family cars, from spacious electric SUVs to sporty sedans.
Elaris is also expanding its broad infrastructure offering. This includes a nationwide network of charging stations as well as sales, service and retail partnerships.

foundation

2020

history

The company was founded by Lars Stevenson and is based in Grünstadt, Germany. The basic idea is simple but effective: cheap and attractive e-mobility for everyone. In cooperation with Chinese partners, Elaris produces cars adapted to the European market. The close partnership with local manufacturers ensures a high degree of flexibility.

The result is an affordable and flexible offer. The fleet consists of four vehicles that can be configured online. With a dense network of sales and service partners, the e-cars are then put on the road quickly and effectively.

We care about the 1. FC Union Berlin because...

...the club is a prime example for innovation and perseverance. The Eisernen have shown how hard and down-to-earth work with comparably low financial resources can create long-term and sustainable success with comparatively few resources. And that makes them a role model for us.

For a long time, it was thought that a real revolution at the top of German football was impossible. But just as 1. FC Union Berlin has shown us all that the way to the top is possible, we want to prove that the German automotive industry is still good for a few surprises.

 

eToro Group Ltd

range of services

eToro is the trading and investing platform that empowers you to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have over 32 million registered users from more than 100 countries. We believe there is power in shared knowledge and that we can become more successful by investing together. So we’ve created a collaborative investment community designed to provide you with the tools you need to grow your knowledge and wealth. On eToro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors.

foundation

2007

Sponsor since

2020

We care about the 1. FC Union Berlin because...

1. FC Union Berlin is in a very exciting period right now and the club has exactly the kind of energy and dynamic that we would want in a sponsorship partner. With its distinctive culture and collegial community, Union embodies our values and provides us with a brilliant opportunity to raise awareness of eToro and our social investing offering. With this partnership, we not only want to strengthen our presence amongst Union's fans, but also contribute to the continued success of the club.

JD Sports Fashion Germany GmbH

Range of services

JD is a sports fashion, multichannel retailer of branded sports and casual wear. JD combines globally recognised brands, including Union Berlin’s technical kit supplier adidas, with strong own brand labels to provide an elevated consumer experience.

Foundation

1981

History

Founded in Bury, Manchester (UK) in 1981, JD is an industry leading retail business that combines the best of physical and digital retail to give a compelling consumer proposition, which enables its customers to shop seamlessly across all channels. JD launched in Germany in 2013 as part of its continued international growth and now has over 90 stores in the region, including the flagship on Berlin Tauentzienstraße. JD continues to grow globally with over 900 stores across 21 territories worldwide, including in the USA, Australia, South-East Asia and Europe.

We care about the 1. FC Union Berlin because…

… the club’s values allow JD to connect with a passionate fan base and the city of Berlin through their first Bundesliga sleeve partnership. We’re proud that this partnership allows JD to support both the club and the Berlin community that’s central to it all.

Sponsor since

2023

M4Energy
Mittelbrandenburgische Sparkasse in Potsdam - Anstalt des öffentlichen Rechts

Range of services

Whether it’s account management, investment or corporate finance, we ensure the nationwide provision of financial services – even online.

We are backed by the strong community of the financial group of the Sparkasse. Due to cooperations with our composite partners, we are present on European and international financial markets which makes us a suitable partner for big projects.

Date of foundation

1991 (but roots going back to 1830)

History

Being a financial institute with deep roots in and closely connected to the region, that provides financial services to citizens and companies in cities and the country actively, competently and responsibly, is a guideline of the Mittelbrandenburgische Sparkasse (MBS). MBS, with its 160 offices and modern online banking, is the point of contact for more than 700’000 customers and at the same time partner for the trading and crafting sector as well as the middle class.

That’s why part of the self-image of the MBS is to support local social and non-profit institutions with parts of generated profits.

We care about the 1. FC Union Berlin because...

... the call of the club’s fans – the "Eisernen" – reaches far beyond Berlin and has also resonated with football fans in Brandenburg for many years.

Sponsor since

2012

REWE Group

 

Slogan

Aus undenkbar wird #umdenkbar

History

Social network for more than 90 years: REWE is the cooperative that creates great things. The company name stands for Revisionsverband der Westkauf-Genossenschaften. Founded in 1927, REWE Group with its more than 380,000 employees in 21 European countries is one of the leading trading and travel and tourism groups in Germany and Europe.

In Germany, REWE operates 3,800 supermarkets and employs more than 160,000 people. In 2006 and 2017, the retailer comprehensively expanded its store network, including the addition of stores from the former "miniMal" and "Kaiser's Tengelmann" brands. The REWE stores are operated as branches or by independent merchants. In Berlin, the trading company is present with 155 supermarkets and has more than 6,500 employees.

We care about the 1. FC Union Berlin because...

… the club embodies the same values that are important to us: Team spirit, down-to-earthness and passion. Family togetherness and the promotion of young talent weigh heavily on the club, as they do on us. The promotion of young people is a key component of our philosophies.

Sponsor since

2021

Berliner Verlag GmbH
Prodesign Marketing GmbH
radioeins Rundfunk Berlin Brandenburg
Aroundtown
Berlin Fliesendesign BFD GmbH
Blåkläder Deutschland GmbH
Coca-Cola European Partners Deutschland GmbH
degewo AG
Deutsche Klassenlotterie Berlin (DKLB) Rechtsfähige Anstalt des öffentlichen Rechts
Deutsche Kreditbank AG
DIE LOGISTIKER
ELTEN GmbH

range of services

Sophisticated foot protection concepts and technological innovations – these are the strengths of the Lower Rhine safety shoe developer and manufacturer ELTEN GmbH. The medium-sized family company from Uedem produces foot protection in a 110-year tradition, currently employs about 350 people and obtains an annual production of over 2.9 million pairs of shoes. At the moment, ELTEN is lead in the fourth generation by Heiner and Jörg van Elten. When developing new models, users and their needs are always in focus. Those models provide safe protection against injuries, but also meet the requirements of ergonomics, wear comfort, keeping feet healthy and modern design.

foundation

1910

We care about the 1. FC Union Berlin because…

… we feel connected by common values. Tradition and progress are the basis of our corporate culture – also, 1. FCU combines a sense of tradition and modernity. Fans, players and managers count as a family at 1. FCU. And as a family company, we also set high value to our employees, customers and partners.

sponsor since

2019

EWN Eberswalder Wurst GmbH
Freshfoodz GmbH
Gerhard Borchert Baustoff-Fachhandel GmbH
Haus Apotheke
Hinze Stahl & Service GmbH
Koch Gruppe Automobile AG
Mercedes-Benz Berlin-Brandenburg - Nutzfahrzeug-Zentrum
PBI GmbH
Rootz Limited
ROSKE KG
Siedler + Kowalski Malermeister GmbH
VELERO
WG SYSTEMS e.K.
WISAG Gebäudetechnik Berlin GmbH & Co. KG
Z-Catering Berlin GmbH &Co.KG
A&O Hotels and Hostels Holding AG
Ahle, Fischer & Co. Bau GmbH
Ahrens Metallbau & Schlosserei
AMPELMANN GmbH
Aritma Revision GmbH Wirtschaftsprüfungsgesellschaft
Autohaus Müller GmbH & Co. KG
Bad Saarow Kur GmbH
BALK Steuerberater
bardusch GmbH & Co. KG
BBF Projekt GmbH
Berghotel Oberhof
Berlin-Chemie AG
Berliner Stadtreinigungsbetriebe
Bindfadenhaus en gros Gustav Scharnau GmbH
BrauCo Rohr- und Umweltservice GmbH & Co. Dienstleistungen KG
Brauer Baugesellschaft mbH & Co. KG
BUG Verkehrsbau SE
CHEFS CULINAR Nord-Ost GmbH & Co.KG
Cube Store Brandenburg an der Havel/ Radsport Bert
DARE GmbH
DIEAG Behrens-Ufer
Dival GmbH
DWF Baustoffe-Fachhandel GmbH
EAW Relaistechnik GmbH
EBK Krüger GmbH & Co. KG
Entract Energy GmbH
eqviva Projektbetreuung GmbH & Co. KG
FFIRE Immobilienverwaltung AG
FiNUM.Private Finance AG
Fliesenparadies Glaeske + Sefzig GmbH
FM Gebäudedienstleistungen GmbH
For Life
Forum Köpenick
GAS Neumann Versorgungstechnik GmbH
HERRLES - Technischer Rückbau & Industriemontagen
HKL Baumaschinen GmbH
Höffner Möbelgesellschaft
Hotel Esplanade Resort & Spa Bad Saarow
Hütel & Meß Schwimmbad GmbH
Ingenieurgesellschaft BBP Bauconsulting mbH
Ingenieurgesellschaft Hoeft mbH
Joachim Gericke Baugesellschaft mbH
Johann A. Meyer GmbH
KÖTTER Services
Lido
LKK Klimatechnik Handels- und Servicegesellschaft mbH
MEGAZOO Alpha GmbH
Panares GmbH
proFagus GmbH
R.I.T.S GmbH
Reha. Tech GmbH
Reifen-Müller, Georg Müller GmbH & Co. KG
RETEC GmbH
RoPa GmbH
RTC Spedition und Logistik GmbH
Rübezahl Event GmbH
Ruder Küchen und Hausgeräte GmbH
SBE - Sonnenschutzsysteme und Bauelemente
SCHILKIN GmbH & Co. KG BERLIN Spirituosenherstellung
Schwenk Beton Berlin-Brandenburg GmbH
Seeger Gesundheitshaus GmbH & Co. KG
SF - Berlin Projekt GmbH
sonnenschutz.de - B1 AG
Spielbank Berlin GmbH & Co. KG
Spreequell Mineralbrunnen GmbH
ST Immobiliengesellschaft Pankow  mbH
STADT UND LAND Wohnbauten-Gesellschaft mbH
Stuffle GmbH
TEMA Haus- und Wärmetechnik GmbH
Unternehmensgruppe DANZER
vierC print+mediafabrik GmbH & Co. KG
VINCI Energies Deutschland Industry & Infrastructure GmbH
Zentralkonsum eG
26 Homes
3B Dienstleistung Deutschland GmbH
4initia GmbH
Ahlberg Metalltechnik GmbH
AIOS GmbH Wirtschaftsprüfungsgesellschaft Steuerberatungsgesellschaft
Alfons Müller Dachdeckerbetrieb GmbH
Allianz Generalvertretung Frank Werner
Arbeiter-Samariter-Bund RV Berlin-Nordost e.V.
ARC-Greenlab GmbH
ARGE-HAUS Massivbau GmbH
Artus Gesellschaft für Brand- und Wasserschäden mbH
AS+BE Asphalt- und Betonstraßenbau GmbH
ATEG IT-Service GmbH
Autodienst Hoppegarten GmbH
Autoservice Schlaak
B.H.C. Heinemeyer Consult
Babelsberger Gerüstbau GmbH
Bäckerei & Konditorei Scholz
Bären Dienst GmbH
BARG Betontechnik und -instandsetzungs GmbH & Co. KG
BAUER Elektroanlagen GmbH Halle
Baugeschäft Guido Ney GmbH
Bauservice Steve Werner
Beamten-Wohnungs-Verein zu Köpenick eG
Berlin Partner
boeba Montagen- und Aluminium-Bau GmbH
BOH Bodenbelag & Holzdesign GmbH
Bornheim und Partner - Rechtsanwälte
Brandbar GmbH & Co. KG
Brunzel Bau GmbH
budatec GmbH
Bursche Brillen GmbH (im Forum Köpenick)
C.S.G Gerüstbau GmbH
CEMEX Deutschland AG
CHEFS CULINAR Nord-Ost GmbH & Co.KG
CKS Rohr Express GmbH
Clinton Logistic GmbH
CNB Socken und Strümpfe GmbH
Dachdecker1kauf Ost eG
DachKultur GmbH
Dakra Service
dhpg
Dimidia Invest- & Managementgesellschaft mbH
DMI Injektionstechnik GmbH
Drees & Sommer
Dresdner Feinbäckerei
DRK Kliniken Berlin
DÜRKOP GmbH (Filiale Berlin-Rummelsburger Landstraße)
eb2 Brandschutzgruppe
EGAS Elektronik GmbH
Elektro-Eichler GmbH
Elektrotechnik Werdin GmbH
Engelmann Brunnenbau GmbH
Erler Wennigsen KG
Eurogreen GmbH
Flath & Sohn OHG
Fliesen Urban GmbH
Frank Graß Sanitär- und Heizungsinstallation GmbH
furnsign UG
FUTUR Vermögensverwaltungsgesellschaft GmbH
G. Bienas Schlosserei - Türtechnik GmbH
G.U. B. Ingenieur AG
G.V. Gußasphaltestrich- und Abdichtungs GmbH
GbR Engelmann und Schmidt Aufbau und Unterhaltung von KfZ-Prüfanlagen
Gebr. Heinemann SE & Co. KG
GENIUS Ingenieurbüro Versorgungstechnik GmbH
Georgiew Elektroinstallationen
Gerüstbau GmbH René Kaminski
Gerüstbau S. Schmidt & W. Schmidt GmbH
GGS Management GmbH
GIGA GmbH
GNEISE Planungs- und Beratungsgesellschaft mbH
Graf Recycling-Baustoffe GmbH & Co. KG
Guido Müller Malermeister GmbH
Gustav Knittel GmbH & Co. KG
Haberling GmbH & Co. Int. Sped. KG
Haus- und Elektrotechnik Ulf Schreiber
HausDesignHopf GmbH
Hebenstreit & Renke Rechtsanwälte
HEG Beratende Ingenieure Berlin GmbH
Heidelberg Materials AG
Heinemeyer Ingenieurrückbau GmbH
Heller-Briesovsky GbR
HFS Finanzservice GmbH
HIGHLIGHT Congresstechnik Berlin
Hoch- und Tiefbau-Generalplanung Schröder GmbH
Horn & Görwitz GmbH & Co. KG
HSt.consalto UG
Hügelland GmbH