1. FC Union Berlin is delighted to welcome a new main shirt sponsor for season 22/23. Our new main sponsor is wefox, a digital insurance company founded in Switzerland in 2015. Wefox is one of the most successful insurtech companies in Europe and has been our sleeve sponsor since the club was promoted to the Bundesliga.
"We love this city, this community, this club," said CEO Julian Tieckle. "With wefox as a premium partner, first-class football meets first-class insurance advice. Because only with a strong team spirit can you achieve great things together. Since 2019, wefox can be seen as a sponsor on the jerseys of 1. FC Union Berlin. We are proud to support a club whose passion and fan love causes goosebumps in and outside the Alte Försterei."
Tieckle continued: "We have come to know and appreciate each other over the past few years. Our cooperation so far has been very successful and has not only fulfilled our expectations, but exceeded them. So we went into the talks about the main sponsorship full of joy, firmly convinced that we are the right partner for Union - and Union the right partner for us. Together we have caused a sensation not only in Germany but throughout Europe. Together, we now want to continue the successful course of the last few years and I'm sure we will succeed."
"The development of wefox over the past few years is truly impressive and we are proud that we have been able to effectively support our partner on its journey with our presence in the Bundesliga. Since the summer of 2019, this partnership has been lived with passion and great commitment on both sides and the role of challenger in a new competitive environment unites and inspires us. The joint decision to now tackle a new stage together shows: it's a really good fit," said Union President Dirk Zingler. "I would like to take this opportunity to thank our current main sponsor Aroundtown. We have successfully contested our first three Bundesliga years together. Aroundtown's reliable commitment played an important part in this, especially under the difficult conditions of the pandemic."
The three-year-deal contract includes not only the main shirt sponsorship but also advertising space in front of TV, a hospitality package and other digital activations.
About wefox - Insurance. But simple.
The digital insurance company wefox was founded in 2015 by Julian Teicke, Fabian Wesemann and Dario Fazlic. As Europe's largest InsurTech, wefox's vision is to use technology to prevent risks before they arise and to make people's lives safer. The insurance policies are available in Germany, Austria, Poland, Italy and Switzerland.
More info at: www.wefox.de