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Union extend partnership with Match IQ

Together in the future:

Mon, 11. January 2021
Union extend partnership with Match IQ

1. FC Union Berlin and Match IQ have extended their successful partnership into the future for another two years. Match IQ will take care of training camps, friendly matches and the organisation of away matches.

Match IQ GmbH was founded in 2013 and the company has been working with 1. FC Union Berlin since the 2015/16 season. Since then, Match IQ have organised several training camps and friendly matches for 1. FC Union Berlin, including this season's game at Ajax or the summer camps in Austria.

"We are proud to be an organising partner for 1. FC Union Berlin; not only the summer and winter camps, but also the away trips in the Bundesliga and the DFB Pokal. Having already witnessed the promotion to the Bundesliga, we are very much looking forward to many more exciting years with this great club and the entire team," said Nicholas MacGowan von Holstein, Managing Director of Match IQ.

"With Match IQ, we have a reliable partner for the extensive area of travel and match organisation by our side. The partnership has proven itself and we are sure that we will continue to be successful on the road in the future," said Oliver Ruhnert, Director for Professional Football at 1. FC Union Berlin.

About Match IQ GmbH
Match IQ GmbH, which has been part of the SPORT1 MEDIEN GROUP since August 2018, is a full-service event and sports consulting agency. Founded across Hamburg, Ismaning and New York in 2013, Match IQ focuses on event organisation, media and marketing. As a long-standing partner, the company advises national and international clubs such as Schalke, Frankfurt, Hertha, Wolfsburg, Porto, Ajax and PSV on internationalisation and the handling of matchday tasks, as well as, the implementation of friendly matches, tournaments, training camps and international trips. Match IQ draws on an international network and brings together clubs to create new approaches for sponsors and generate additional financial value. The agency also develops innovative sports marketing strategies for clubs, brands, associations, rights holders and sponsors.